Digital marketing is a broad term that refers to advertising delivered through digital channels. Digital marketing works via search engines, websites, social media, email, and mobile apps. There are a number of forms of digital marketing, paid and organic.
SEO is an organic method of digital marketing. This is a strategy that many Scottish businesses are using. SEO services in Edinburgh are becoming more and more popular. SEO company in Edinburgh, Smarter Digital Marketing, give us an insight into the world of SEO Edinburgh and digital marketing.
