Keyword Research
Keyword research is one of the most important aspects of SEO, as it gives you insight into what your audience is searching for online. Essentially, you’re looking for keywords that match the intent of the search (informational, navigational, commercial) and have good traffic potential.
Using a tool like Ahrefs or Google Adwords will help you uncover keywords that are relevant to your business and have high search volume. You can also ask your customer-facing team, such as Sales or Service, for recommendations.
On-Page Optimisation
There are a number of strategies that can help to naturally attract customers to your website. However, one of the most important is to consistently produce engaging, useful content on your site. This can be done through a blog or through social media.
Aside from writing informative blog posts, you can also create content that answers specific search queries using Google’s People Also Ask feature. This will ensure that the traffic you receive is more qualified, meaning it will be more likely to turn into a sale or conversion.
Social Media Marketing
A social media marketing (SMM) strategy can help to naturally attract customers to your website. SMM involves leveraging platforms like Facebook, Instagram and TikTok to build brand awareness, grow target audience reach and increase sales.
Conducting audience research can help you to create content that resonates with your target audience. This will allow you to meet their search intent, a key ranking factor with new SEO algorithms.